Dive into the heart of one of Asia’s most vibrant and trend-driven markets with CYAN International. Our blog is your go-to resource for market insights, trends, and practical tips on navigating the dynamic Korean market.

At CYAN International, we empower global brands to succeed in Korea through crowdfunding, localized strategies, and retail expansion. Here, we share our expertise to help you understand Korean consumers, stay ahead of trends, and unlock opportunities for growth.

What You’ll Find:

• Market Trends: Stay updated on the latest consumer preferences, cultural shifts, and industry developments in Korea.
• Crowdfunding Insights: Learn how to leverage platforms like Wadiz, where we’ve raised over 200M KRW for brands like XTOOL, Kakao ENT, and Snowfeet.
• Success Stories: Discover how global brands have launched and scaled in Korea with our support.
• Practical Tips: Get actionable advice on localizing your brand, crafting compelling campaigns, and expanding into retail and e-commerce.

Whether you’re a startup, a scaling D2C brand, or simply curious about the Korean market, our blog is here to inspire and inform.

Blog

From Viral to Viable: How Korean Trends Turn Into Long-Term Success

Why Crowdfunding Is the Best Market Entry Strategy for Korea in 2025

How to Localize Your Crowdfunding Campaign for Korean Consumers

Newsletter

What Korean Consumers Are Obsessed With in 2025