Korea has long been recognized as a hub for trends, innovation, and design-forward thinking. In 2025, that reputation is stronger than ever. Korean consumers are selective, fast-moving, and deeply attuned to lifestyle shifts, making the market both exciting and rewarding for global brands ready to meet their expectations.
At CYAN International, we work closely with foreign brands to navigate Korean crowdfunding platforms like Wadiz and transition into long-term market growth. One of the most important parts of that journey is understanding what types of products Korean consumers are actively searching for today.
Here are five categories that are not only trending, but also generating real demand across crowdfunding platforms and retail shelves.
Korean consumers continue to prioritize health and self-care at home. However, their expectations have shifted. Now, they are looking for eco-conscious products, gentle ingredients, and smart design that enhances their routines.
Popular items include:
Shoppers are increasingly drawn to products that combine function, sustainability, and sensory satisfaction. Brands that promote clean beauty and self-care without compromising on design are performing exceptionally well.
With smaller living spaces and a growing interest in personal health, many Koreans are turning to space-saving fitness solutions. Bulky gym equipment is being replaced by portable, tech-enhanced tools that allow users to stay active in any environment.
What’s selling: