Entering a new market is always a challenge.

But entering a market as trend-sensitive, design-driven, and consumer-savvy as South Korea requires more than a good product. It takes insight, adaptation, and the right local partner.

At CYAN International, we specialize in helping global brands turn ideas into fully realized launches in Korea. From zero recognition to sold-out campaigns, we’ve helped brands like xTool and Snowfeet raise over 200 million KRW on Korea’s top crowdfunding platform, Wadiz, and then scale through e-commerce and retail partnerships.

So what’s the process behind these success stories? Here’s how we make it happen.

1. We Start with Smart Market Research

Before anything goes live, we take the time to understand the product, its global positioning, and its potential in Korea. This includes:

• Competitor analysis
• Consumer behavior mapping
• Price sensitivity checks
• Trend alignment with Korean lifestyles

We don’t guess. We build from data and experience.

That way, when a campaign launches, we already know who it’s for, why they’ll care, and how they’ll respond.

2. We Localize Every Layer of the Brand

Translation is not localization.

To succeed in Korea, a brand needs to feel like it was made for Korean consumers. That means adjusting:

• Visual identity and layout
• Tone of voice
• Cultural storytelling
• Product positioning and reward structure